We all know that Google AdSense is the most popular PPC (Pay Per Click) network that any website owner can use to increase their online visibility and click-through rates. As we had Google AdSense for a long time (also used for years for this blog), I know a few secret tips and tricks that can help you increase your CPC and CTR rates to boost your income.
What is Adsense CPC?
In simple words, CPC is the cost per click and it is the money that we earn for each click made on Google Adsense ads placed on our website. There are so many ways to increase your CPC rates on your websites:
Create relevant ads
Create compelling ads that attract visitors to click
Optimize your ads text
And many more which we will be covering in this detailed article.
What is Adsense CTR?
Click Through rate is the percentage of people clicking Adsense ads on our website.
Let’s imagine your average CPC is $0.2 and if you got 12,500 average clicks, you should receive around $5,000. Now, if your CPC is $0.3 with the same number of clicks, you could generate $7,500. See, just with a $0.1 increase, you are able to generate an additional $2,500.
This is the reason why you need to focus on improving your click-through rates (CTR) instead of focusing on getting more clicks in the first place.
Adsense CPC will depend a lot on your website niche. If you are operating in a highly competitive niche, the cost per click (CPC) will be much higher for ads that are placed on your website. But a highly competitive niche means you need to put in extra effort and time to get targeted traffic to your website.
Lots of people think the only way to improve CTR is to target the highest-paying keywords, but that will not be much productive. The key to improving CTR will be targeting the right niche and enriching targeted content, improving CTR and being an authority website in your niche etc.
Before diving into the details, you must know a few things about CPC and CTR.
How to calculate your CPC?
Your CPC will be less than or equal to max. bid, because it’s an avg of bids of all the competitors in a specific period of time. Let's get into the details without much ado on increasing your CPC and CTR rates using Google AdSense PPC ads.
1. Website Niche
The first thing that you have to do is choose a good niche for your website. Niches related to internet marketing, web development, finance, gaming and health etc are high paying as the CPC for keywords related to these niches is quite good.
Most of the time, you would not get good CPC in case you decide to go for education or entertainment-related niches.
It doesn’t matter how much you want to make from Google AdSense, you just have a first focus on choosing a website niche that is either evergreen or giving you rock-solid income opportunities for a long time. Selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads.
Please go through the above article for picking up a better niche for your businesses to make more money online each and every month.
2. Find profitable keywords
Do you want to know how to increase CTR AdSense? Create a list of all the profitable keyword ideas in your field and start using them while creating content for your blogs.
Keyword research is the key to increasing AdSense CPC.
If you are looking for proven ways how to get high CPC Adsense for your blogs, here are a few keyword research tips for you.
Spy on your competitors best performing keywords. One of the easiest ways on how to increase your CTR AdSense is to find out all the keywords that are being used by the top earning blogs in your field. You can do this by using tools such as Semrush. It can really help you find out all the top keywords of any niche! Here’s a detailed guide about it.
Always find long tail keywords. They are easier to rank and give you lots of search traffic to your blogs. You can create lots of content by using long-tail keywords. If you are wondering how to increase AdSense CPC with long tail keywords, I highly recommend you to give a try to Long Tail Pro.
Make sure to find and use the keywords with a global search volume between 1000 to 2000 monthly searches. Using low competitive keywords can really help you increase CPC.
Always write keyword-rich content. Before creating any new content for your blogs, make sure to do keyword research. Only after finding the primary and secondary keywords for your blogs, start creating content around it. That way you can quickly boost your blog’s search traffic as well as AdSense CPC and CTR.
3. Create compelling ads that attract visitors to click
Focus on choosing your website visitors over ads. If you focus on your customers' needs and wants, you will be able to create better Google AdSense campaigns to make decent passive income from AdSense ads.
Use the Google AdWords keyword suggestion tool to come up with relevant phrases for your ads, focus on how competitive the keywords are and also analyze how much they can generate for each keyword.
You need to ask yourself a few questions before creating any campaign. Here few of them are
Are these keywords searchable on Google?
Do people really like to click on these ads without thinking much?
How much each ad can generate (per click) aka analyze your CPC
Compelling ads always generate more CTR as they don’t give any false hopes to the visitors, and compelling ads always stand out from the competition. While creating ads, don’t imagine you are creating ads to generate more money, instead think from your customer's point of view to generate more clicks.
Your headline of the ad, description and URL are the 3 essential ingredients that can make or break your click-through rates, so make sure to have
a powerful headline
irresistible URL and
a search engine-friendly description
Ad placement is also the key.
Where you put your ads on your blog’s design plays a huge role in increasing your AdSense CTR and CPC. Here’s a simple screenshot that explains the ad placement.
The first block (which can be seen left side above) usually gives you the highest CPC and CTR because the ad placement is so good when compared to the second block.
4. Quality content is the key
Quality content is one of the primary reasons few websites get more CPC rates from AdSense ads. The websites that generate more income from AdSense focus on creating relevant content instead of writing everything under the sun.
One thing should keep in mind is that you should write content around your website niche only. This way, you will be able to convert your website into a well-themed website for that niche. In case, you start writing about unrelated niches, you will see a drop in the click-through rate you are getting on your Google Adsense Ads.
This way you may even lose lots of your existing users as they are visiting your website to see the latest content about that niche only and not about any unrelated niche. Hope you got my point.
5. Create converting landing pages
Once the visitor lands on your site for the first time, he will first notice the design elements of your website. If your design is messy and gives a spam feel, they will click the exit button right away. So don’t create a messy design just to generate more sales from your ads, it can kill your conversion rates.
Don’t create false promises on your landing pages and always make sure to deliver what you have promised on your headlines or description of the ads. That way you will be able to get more CPC (cost per click) rates from your Google AdSense campaigns.
Here are a few tips and tricks for increasing your AdSense CTR and CPC with your landing pages.
Always focus on creating landing pages that are less distractive. The less distraction you provide the more benefits you will get.
Use tools like GetResponse, LeadPages etc to create landing pages. They are cost-effective and extremely easy to create stunning landing pages.
Analyze how others are using landing pages in your field. See if you can replicate some of their features to boost your AdSense CTR.
6. Visitors' location
Your website visitors' location (geometric location such as US, UK, or India) also matters when it comes to improving the CRT for Google Adsense Ads.
A single click from a US location can give you a CPC of $1 to $5 or even more and while the same click from an Asian location will give you a CPC of $.01 to $1 only.
You should look at ways to improve traffic from the US locations on your website if you want more AdSense earnings. If you are targeting India as the target market, you will see a lower amount of money per CPC.
But if you are getting the majority of traffics on your website from the US, you will see a much higher cost per click on your Google Adsense ad units.
So make sure to define your target market before entering into any niche. The few best niches that can send you lots of US traffic to increase your earnings are below.
Fitness
Cooking
Real estate
Games
Technology
News
Entertainment
Gossip
Weight loss etc.
7. Nurture your SEO efforts
On-page SEO and proper SEO optimization is really the key to increasing your AdSense CPC and CTR.
Make sure to use your targeted keywords within your title tags, subheadings, URL, image alt tags, links and throughout the body to make your content rank well in Google search results.
But be aware of keyword stuffing. If you use the same keywords repeatedly, Google crawlers may think your content is spam and it will penalize your rankings. Use relevant keywords instead of keyword stuffing, it can really help you boost your search rankings.
By following the above-mentioned tips, you will be able to improve Adsense CPC and CTR. If I missed an important tip that could help us increase Google AdSense cost per click or click-through rate, don’t forget to leave your thoughts in the comments.
FAQs
What is AdSense CPC?
CPC stands for Cost Per Click. It is the amount of commission you will be getting when someone clicks on the ads placed on your website.
What is AdSense CTR?
CTR is an acronym for Click Through Rate. It is the ratio of the number of clicks on the ads and the actual views.
What is a good CTR percentage?
Based on HubSpot the average CTR for search ads (link ads visible in SERP) is 1.91%, and 0.35% for display ads (generally banners ads visible on the website).
How to improve CPC?
Choosing the right niche and profitable keywords will result in higher CPC.
How to improve CTR?
One can improve their CTR by placing relevant and attractive ads that make people click.
Final thoughts AdSense CPC and CTR in 2022
Improving Google AdSense CPC and CTR is not a hard task, and anyone with basic skills on how to turn visitors into prospects can generate a good average income from PPC ads. Conversion tracking is also a major factor that can decide CTR rates as you need to focus on getting more click-through rates than increasing your ad budget.
If you implement the above 7 tips, not only you will increase your traffic but also you can improve the CPC and CTR of your blogs. Just make sure to create keyword-rich content by analysing your competitors and you will soon notice better results.