Google AdSense CPC and CPM Rates by Country 2023

Google AdSense CPC and CPM Rates by Country 2023

Google Adsense CPC Rates differ from country to country.  Are you thinking of targetting a specific country with a high AdSense CPC rate? You might be confused about which one is the best country with a high CPC.  Then, your search is finally getting to the end here.

The world of online advertising is filled with acronyms. CPC, CPM, RPM... the list goes on. While these acronyms represent important metrics, it can be hard to know where to start when it comes to increasing these values and, ultimately, increasing your revenue. 

What is CPM?

CPM stands for "cost per thousand impressions." From the advertiser's perspective, CPM refers to the price they're willing to pay to serve one thousand impressions of their ad. So, if an advertiser bids a CPM of two dollars in the AdSense auction, it means he or she is willing to pay two dollars for every thousand times the ad appears to a user. 

What is RPM?

You may have noticed that there are no CPM values in your AdSense reporting. In AdSense performance reports, AdSense only shows the acronym "RPM," which stands for revenue per 1000 impressions.  Since ads are not displayed in even bundles of one thousand impressions, all impressions served on your site, regardless of the bid type, are combined and averaged in your reporting to show your effective revenue per 1000 impressions, or RPM. 

To recap, RPM is an AdSense-only term used to report your impression-based revenue. CPM is an industry-wide term that refers to impression-based bids from advertisers. 

What is CPC?

The next acronym to know is "CPC." The CPC stands for "cost-per-click." It is the price an advertiser pays each time a user clicks on an ad. In your reporting, CPC metrics show the revenue you receive each time a user clicks on an ad on your site. 

Each time a person clicks on your ad, the cost-per-click (CPC) is the amount of money you are paid for that click. Ads' CPC is set by the advertiser, who is ready to spend more per click than others based on the product or service they're promoting.

What is CPE?

There are also two new bid types that will become increasingly popular down the road. The first is CPE or cost per engagement. With engagement ads, the advertiser pays only when a user interacts with the ad in a particular way beyond just clicking on it. These ads are largely video and rich media ads. 

What is Active View CPM?

The other new bidding metric is the active view CPM. With active view CPM bidding, advertisers bid on one thousand viewable impressions and only pay for impressions that are measured as viewable. At least 50% of the ad appear on screen for at least one second and are considered viewable.

Frequently Asked Questions: 

Do I need a website to get paid from Adsense?

The answer is no. You don't need a website. However, you can have a website where you place Google Adsense adverts on your website, or you can have only a YouTube channel. If you only have a YouTube channel, you will need to directly set up your AdSense account through YouTube.

Do we have to pay to sign up with AdSense?

Adsense is your employer, which means that they pay you. All you have to do is create content either for your YouTube channel, on your website, or on both platforms. Once you are a content creator and fulfil the criteria set by Adsense, you will then get paid by Adsense. 

What are the criteria for making an AdSense account?

You need to be 18 years old or older to set up an AdSense account. If you're not, you can get your guardian or parents to help you with the whole process. Also, be aware that some countries are not eligible to sign up with Google AdSense. 

Google Adsense Average CPM Rates 2023:

Country

AdSense CPM in USD

Afghanistan

0.12

Albania

0.1

Algeria

0.08

American Samoa

0.15

Andorra

0.13

Angola

0.12

Anguilla

0.19

Antarctica

0.06

Antigua and Barbuda

0.19

Argentina

0.11

Armenia

0.09

Aruba

0.18

Australia

0.46

Austria

0.36

Azerbaijan

0.08

Bahrain

0.23

Bangladesh

0.11

Barbados

0.13

Belarus

0.08

Belgium

0.35

Belize

0.16

Benin

0.14

Bermuda

0.17

Bhutan

0.12

Bolivia

0.11

Bosnia and Herzegovina

0.07

Botswana

0.15

Brazil

0.2

British Indian Ocean Territory

0.11

British Virgin Islands

0.27

Brunei

0.28

Bulgaria

0.11

Burkina Faso

0.14

Burundi

0.15

Cambodia

0.14

Cameroon

0.13

Canada

0.49

Cape Verde

0.14

Caribbean Netherlands

0.14

Cayman Islands

0.3

The central African Republic

0.12

Chad

0.17

Chile

0.19

China

0.1

Colombia

0.13

Comoros

0.13

Cook Islands

0.15

Costa Rica

0.19

Cote d’Ivoire

0.15

Croatia

0.11

Curacao

0.16

Cyprus

0.14

Czechia

0.17

The Democratic Republic of the Congo

0.15

Denmark

0.28

Djibouti

0.11

Dominica

0.16

Dominican Republic

0.16

Ecuador

0.13

Egypt

0.1

El Salvador

0.13

Equatorial Guinea

0.12

Eritrea

0.14

Estonia

0.22

Eswatini

0.15

Ethiopia

0.14

Falkland Islands (Islas Malvinas)

0.09

Faroe Islands

0.13

Federated States of Micronesia

0.12

Fiji

0.16

Finland

0.35

France

0.28

French Guiana

0.19

French Polynesia

0.13

Gabon

0.11

Georgia

0.1

Germany

0.43

Ghana

0.14

Gibraltar

0.11

Greece

0.11

Greenland

0.15

Grenada

0.14

Guadeloupe

0.18

Guam

0.18

Guatemala

0.14

Guernsey

0.16

Guinea

0.12

Guinea-Bissau

0.14

Guyana

0.15

Haiti

0.09

Honduras

0.13

Hong Kong

0.33

Hungary

0.17

Iceland

0.22

India

0.13

Indonesia

0.12

Iraq

0.09

Ireland

0.29

Israel

0.22

Italy

0.25

Jamaica

0.15

Japan

0.28

Jersey

0.16

Jordan

0.12

Kazakhstan

0.11

Kenya

0.2

Kiribati

0.16

Kosovo

0.09

Kuwait

0.21

Kyrgyzstan

0.09

Laos

0.11

Latvia

0.3

Lebanon

0.13

Lesotho

0.16

Liberia

0.19

Libya

0.1

Liechtenstein

0.26

Lithuania

0.15

Luxembourg

0.2

Macao

0.13

Madagascar

0.09

Malawi

0.17

Malaysia

0.16

Maldives

0.13

Mali

0.11

Malta

0.19

Marshall Islands

0.11

Martinique

0.19

Mauritania

0.1

Mauritius

0.14

Mayotte

0.16

Mexico

0.18

Moldova

0.09

Monaco

0.19

Mongolia

0.11

Montenegro

0.08

Montserrat

0.18

Morocco

0.12

Mozambique

0.17

Myanmar (Burma)

0.1

N/A

0.15

Namibia

0.18

Nauru

0.36

Nepal

0.1

Netherlands

0.29

Netherlands Antilles

0.24

New Caledonia

0.2

New Zealand

0.41

Nicaragua

0.12

Niger

0.11

Nigeria

0.21

Norfolk Island

0.23

North Macedonia

0.09

Northern Mariana Islands

0.15

Norway

0.29

Oman

0.17

Pakistan

0.11

Palau

0.15

Palestine

0.09

Panama

0.18

Papua New Guinea

0.2

Paraguay

0.13

Peru

0.13

Philippines

0.14

Poland

0.19

Portugal

0.2

Puerto Rico

0.22

Qatar

0.2

Republic of the Congo

0.18

Reunion

0.13

Romania

0.15

Russia

0.15

Rwanda

0.16

Saint Helena, Ascension and Tristan da Cunha

0.09

Saint Kitts and Nevis

0.17

Saint Lucia

0.12

Saint Pierre and Miquelon

0.15

Saint Vincent and the Grenadines

0.13

Samoa

0.22

San Marino

0.14

Sao Tome and Principe

0.13

Saudi Arabia

0.21

Senegal

0.11

Serbia

0.08

Seychelles

0.12

Sierra Leone

0.12

Singapore

0.41

Sint Maarten

0.18

Slovakia

0.18

Slovenia

0.13

Solomon Islands

0.14

Somalia

0.14

South Africa

0.34

South Korea

0.16

Spain

0.23

Sri Lanka

0.09

Suriname

0.12

Svalbard and Jan Mayen

0.13

Sweden

0.31

Switzerland

0.47

Taiwan

0.12

Tajikistan

0.06

Tanzania

0.2

Thailand

0.15

The Bahamas

0.2

The Gambia

0.13

Timor-Leste

0.11

Togo

0.12

Tonga

0.24

Trinidad and Tobago

0.13

Tunisia

0.1

Turkey

0.09

Turkmenistan

0.08

Turks and Caicos Islands

0.22

Tuvalu

0.33

U.S. Virgin Islands

0.25

Uganda

0.22

Ukraine

0.09

United Arab Emirates

0.35

United Kingdom

0.35

United States

0.68

Uruguay

0.14

Uzbekistan

0.1

Vanuatu

0.23

Vatican City

0.68

Venezuela

0.08

Vietnam

0.1

Western Sahara

0.09

Yemen

0.1

Zambia

0.16

Zimbabwe

0.15

Google Adsense Average CPC Rates by Country 2023:

Country

AdSense CPC in USD

United States

0.3108

Australia

0.2716

Canada

0.2618

Marshall Islands

0.2618

United Kingdom

0.238

Germany

0.2142

Unknown Region

0.2142

Switzerland

0.1785

China

0.1785

Norway

0.1666

Austria

0.1666

Ireland

0.1666

Togo

0.1666

Andorra

0.1666

New Zealand

0.1547

Netherlands

0.1428

France

0.1428

Singapore

0.1428

Burkina Faso

0.1428

Sweden

0.1309

Belgium

0.1309

Vanuatu

0.1309

Finland

0.119

United Arab Emirates

0.119

Hong Kong

0.119

Côte d’Ivoire

0.119

South Africa

0.1071

Nigeria

0.1071

Israel

0.1071

Japan

0.1071

Oman

0.1071

Sierra Leone

0.1071

Italy

0.0952

Spain

0.0952

Denmark

0.0952

Qatar

0.0952

Ukraine

0.0952

Ghana

0.0952

Iran

0.0952

Puerto Rico

0.0952

Syria

0.0952

South Korea

0.0833

Czechia

0.0833

Kuwait

0.0833

Estonia

0.0833

Cameroon

0.0833

Bahrain

0.0833

Poland

0.0714

Portugal

0.0714

Taiwan

0.0714

Russia

0.0714

Jordan

0.0714

Slovenia

0.0714

Latvia

0.0714

Papua New Guinea

0.0714

Dominican Republic

0.0714

Luxembourg

0.0714

Kyrgyzstan

0.0714

Malaysia

0.0595

Brazil

0.0595

Saudi Arabia

0.0595

Hungary

0.0595

Chile

0.0595

Croatia

0.0595

Mauritius

0.0595

Iceland

0.0595

Maldives

0.0595

Malta

0.0595

Macau

0.0595

Uzbekistan

0.0595

Grenada

0.0595

Angola

0.0595

Kiribati

0.0595

India

0.0476

Indonesia

0.0476

Turkey

0.0476

Vietnam

0.0476

Peru

0.0476

Romania

0.0476

Cambodia

0.0476

Greece

0.0476

Argentina

0.0476

Kosovo

0.0476

Slovakia

0.0476

Palestine

0.0476

Mongolia

0.0476

Bulgaria

0.0476

Somalia

0.0476

Senegal

0.0476

Cyprus

0.0476

Kazakhstan

0.0476

Aruba

0.0476

Liberia

0.0476

Bahamas

0.0476

Martinique

0.0476

French Guiana

0.0476

Micronesia

0.0476

Pakistan

0.0357

Thailand

0.0357

Philippines

0.0357

Mexico

0.0357

Bangladesh

0.0357

Egypt

0.0357

Ethiopia

0.0357

Nepal

0.0357

Kenya

0.0357

Sri Lanka

0.0357

Colombia

0.0357

Afghanistan

0.0357

Bolivia

0.0357

Lithuania

0.0357

Tunisia

0.0357

Costa Rica

0.0357

Trinidad & Tobago

0.0357

Ecuador

0.0357

Serbia

0.0357

Bosnia & Herzegovina

0.0357

Guatemala

0.0357

Macedonia (FYROM)

0.0357

Yemen

0.0357

Rwanda

0.0357

Uruguay

0.0357

Belarus

0.0357

Suriname

0.0357

Mozambique

0.0357

Lesotho

0.0357

Botswana

0.0357

Armenia

0.0357

French Polynesia

0.0357

Cook Islands

0.0357

Congo – Kinshasa

0.0357

Northern Mariana Islands

0.0357

Cayman Islands

0.0357

Algeria

0.0238

Morocco

0.0238

Iraq

0.0238

Lebanon

0.0238

Jamaica

0.0238

Myanmar (Burma)

0.0238

Uganda

0.0238

Georgia

0.0238

Cuba

0.0238

Panama

0.0238

El Salvador

0.0238

Libya

0.0238

Venezuela

0.0238

Zimbabwe

0.0238

Madagascar

0.0238

Paraguay

0.0238

Brunei

0.0238

Barbados

0.0238

Tanzania

0.0238

Réunion

0.0238

Moldova

0.0238

Guam

0.0238

Namibia

0.0238

Benin

0.0238

Fiji

0.0238

Turks & Caicos Islands

0.0238

Nicaragua

0.0238

Djibouti

0.0238

Tonga

0.0238

Samoa

0.0238

Haiti

0.0238

Albania

0.0119

Sudan

0.0119

Azerbaijan

0.0119

Guyana

0.0119

Laos

0.0119

Zambia

0.0119

Turkmenistan

0.0119

Montenegro

0.0119

Honduras

0.0119

St. Lucia

0.0119

Solomon Islands

0.0119

Malawi

0.0119

Guinea

0.0119

American Samoa

0.0119

Swaziland

0.0119

St. Kitts & Nevis

0.0119

Bhutan

0.0119

New Caledonia

0.0119

Curaçao

0.0119

Caribbean Netherlands

0.0119

Burundi

0.0119

Seychelles

0.0119

Faroe Islands

0.0119

Central African Republic

0.0119

Belize

0.0119

St. Vincent & Grenadines

0.0119

Palau

0.0119

Greenland

0.0119

Gambia

0.0119

Equatorial Guinea

0.0119

Dominica

0.0119

Congo – Brazzaville

0.0119

British Indian Ocean Territory

0.0119

United States

0.3108

Australia

0.2716

Canada

0.2618

Marshall Islands

0.2618

United Kingdom

0.238

Germany

0.2142

Unknown Region

0.2142

Switzerland

0.1785

China

0.1785

Norway

0.1666

Austria

0.1666

Ireland

0.1666

Togo

0.1666

Andorra

0.1666

New Zealand

0.1547

Netherlands

0.1428

France

0.1428

Singapore

0.1428

Burkina Faso

0.1428

Sweden

0.1309

Belgium

0.1309

Vanuatu

0.1309

Finland

0.119

United Arab Emirates

0.119

Hong Kong

0.119

Côte d’Ivoire

0.119

South Africa

0.1071

Nigeria

0.1071

Israel

0.1071

Japan

0.1071

Oman

0.1071

Sierra Leone

0.1071

Italy

0.0952

Spain

0.0952

Denmark

0.0952

Qatar

0.0952

Ukraine

0.0952

Ghana

0.0952

Iran

0.0952

Puerto Rico

0.0952

Syria

0.0952

South Korea

0.0833

Czechia

0.0833

Kuwait

0.0833

Estonia

0.0833

Cameroon

0.0833

Bahrain

0.0833

Poland

0.0714

Portugal

0.0714

Taiwan

0.0714

Russia

0.0714

Jordan

0.0714

Slovenia

0.0714

Latvia

0.0714

Papua New Guinea

0.0714

Dominican Republic

0.0714

Luxembourg

0.0714

Kyrgyzstan

0.0714

Malaysia

0.0595

Brazil

0.0595

Saudi Arabia

0.0595

Hungary

0.0595

Chile

0.0595

Croatia

0.0595

Mauritius

0.0595

Iceland

0.0595

Maldives

0.0595

Malta

0.0595

Macau

0.0595

Uzbekistan

0.0595

Grenada

0.0595

Angola

0.0595

Kiribati

0.0595

India

0.0476

Indonesia

0.0476

Turkey

0.0476

Vietnam

0.0476

Peru

0.0476

Romania

0.0476

Cambodia

0.0476

Greece

0.0476

Argentina

0.0476

Kosovo

0.0476

Slovakia

0.0476

Palestine

0.0476

Mongolia

0.0476

Bulgaria

0.0476

Somalia

0.0476

Senegal

0.0476

Cyprus

0.0476

Kazakhstan

0.0476

Aruba

0.0476

Liberia

0.0476

Bahamas

0.0476

Martinique

0.0476

French Guiana

0.0476

Micronesia

0.0476

Pakistan

0.0357

Thailand

0.0357

Philippines

0.0357

Mexico

0.0357

Bangladesh

0.0357

Egypt

0.0357

Ethiopia

0.0357

Nepal

0.0357

Kenya

0.0357

Sri Lanka

0.0357

Colombia

0.0357

Afghanistan

0.0357

Bolivia

0.0357

Lithuania

0.0357

Tunisia

0.0357

Costa Rica

0.0357

Trinidad & Tobago

0.0357

Ecuador

0.0357

Serbia

0.0357

Bosnia & Herzegovina

0.0357

Guatemala

0.0357

Macedonia (FYROM)

0.0357

Yemen

0.0357

Rwanda

0.0357

Uruguay

0.0357

Belarus

0.0357

Suriname

0.0357

Mozambique

0.0357

Lesotho

0.0357

Botswana

0.0357

Armenia

0.0357

French Polynesia

0.0357

Cook Islands

0.0357

Congo – Kinshasa

0.0357

Northern Mariana Islands

0.0357

Cayman Islands

0.0357

Algeria

0.0238

Morocco

0.0238

Iraq

0.0238

Lebanon

0.0238

Jamaica

0.0238

Myanmar (Burma)

0.0238

Uganda

0.0238

Georgia

0.0238

Cuba

0.0238

Panama

0.0238

El Salvador

0.0238

Libya

0.0238

Venezuela

0.0238

Zimbabwe

0.0238

Madagascar

0.0238

Paraguay

0.0238

Brunei

0.0238

Barbados

0.0238

Tanzania

0.0238

Réunion

0.0238

Moldova

0.0238

Guam

0.0238

Namibia

0.0238

Benin

0.0238

Fiji

0.0238

Turks & Caicos Islands

0.0238

Nicaragua

0.0238

Djibouti

0.0238

Tonga

0.0238

Samoa

0.0238

Haiti

0.0238

Albania

0.0119

Sudan

0.0119

Azerbaijan

0.0119

Guyana

0.0119

Laos

0.0119

Zambia

0.0119

Turkmenistan

0.0119

Montenegro

0.0119

Honduras

0.0119

St. Lucia

0.0119

Solomon Islands

0.0119

Malawi

0.0119

Guinea

0.0119

American Samoa

0.0119

Swaziland

0.0119

St. Kitts & Nevis

0.0119

Bhutan

0.0119

New Caledonia

0.0119

Curaçao

0.0119

Caribbean Netherlands

0.0119

Burundi

0.0119

Seychelles

0.0119

Faroe Islands

0.0119

Central African Republic

0.0119

Belize

0.0119

St. Vincent & Grenadines

0.0119

Palau

0.0119

Greenland

0.0119

The Gambia

0.0119

Equatorial Guinea

0.0119

Dominica

0.0119

Congo – Brazzaville

0.0119

British Indian Ocean Territory

0.0119